social media real estate agents

Real estate agents need consistent social media to stay top-of-mind with potential buyers and sellers, but most agents are too busy showing homes and closing deals to create content. The best social media solutions for real estate either help you create posts faster or handle posting automatically—like Glow Social, which publishes 12 custom posts per month for $49.

This guide covers what works for real estate specifically, not generic marketing advice.

What Real Estate Agents Need from Social Media

Real estate social media has specific requirements:

• Consistency: Staying visible between transactions when you're not actively closing
• Local knowledge: Neighborhood expertise, market updates, community content
• Professional presence: Building trust before the first meeting
• Time efficiency: Agents work irregular hours and don't have dedicated marketing time
• Listings (sometimes): Though this often happens through MLS feeds and dedicated real estate platforms

Best Social Media Tools for Real Estate Agents

Glow Social — Best for Automated Posting

What it does: Creates and publishes 12 custom posts per month automatically to Facebook, Instagram, LinkedIn, and TikTok

Setup: 5 minutes—describe your market and expertise, connect accounts

Price: $49/month

Time required: Minimal—posts go out without your involvement

Best for: Agents who want consistent presence without spending hours on content

Website: glowsocial.com

Real estate benefit: Keeps you visible between transactions. Posts continue whether you're closing a deal, on vacation, or deep in a listing.

Coffee & Contracts — Real Estate Specific

What it does: Pre-designed social media templates specifically for real estate

Price: Starting around $54/month

Time required: 2-3 hours/month (customizing and scheduling templates)

Best for: Agents who want real estate-specific templates but are comfortable scheduling themselves

Canva — Best for Creating Graphics

What it does: Design listing posts, market updates, personal brand content from templates

Price: Free, Pro $13/month

Time required: 3-5 hours/month for DIY content

Best for: Agents who enjoy design or have an assistant to handle content creation

Later or Buffer — Best for Scheduling

What it does: Schedule posts you create to publish at optimal times

Price: Free tiers available, paid from $15-18/month

Time required: 3-5 hours/month (you create content, tool schedules it)

Best for: Agents with time for content creation who want help with organization

Your Brokerage's Marketing Tools

What it does: Many brokerages offer KvCORE, BoomTown, or similar platforms with social features

Price: Often included in brokerage fees

Best for: Agents who want to use what's already available before adding more tools

Content That Works for Real Estate

• Market updates: Local stats, trends, what buyers/sellers should know
• Neighborhood spotlights: Schools, restaurants, parks, community events
• Buying/selling tips: Educational content that positions you as an expert
• Behind the scenes: Open house prep, closing day celebrations, home staging
• Personal brand: Why you do real estate, community involvement, client success stories
• Listings: New on market, price changes, just sold (but don't make every post a listing)

DIY vs Automated: Agent Reality Check

Be honest about your schedule:

DIY scheduling works if:

• You have designated marketing time (3-5 hours/month)
• You have a transaction coordinator or assistant who handles content
• You enjoy creating content and won't skip it when busy

Automated posting works if:

• Your schedule varies wildly based on client needs
• You've tried DIY and always fall off when transactions pick up
• You'd rather spend your time prospecting and closing

Recommended Setup for Real Estate Agents

Minimum stack:

• Professional Facebook and Instagram profiles
• Either DIY posting or Glow Social for consistency
• Google Business Profile for local search

Better stack:

• Glow Social ($49/month) for baseline consistency
• Manual posts for listings and transactions
• LinkedIn for professional networking

This hybrid approach keeps you visible automatically while allowing you to add personal content when you have time.

The Visibility Problem Agents Face

Real estate social media follows a pattern: Post consistently while building a pipeline, get busy with transactions, stop posting, realize you have no pipeline, scramble to post again.

Automated posting breaks this cycle. Glow Social publishes 12 posts monthly whether you're closing three deals or waiting for leads. That consistent visibility is what keeps you top-of-mind in your market.

Getting Started

For automated real estate social media, Glow Social handles content creation and posting for $49/month. Setup takes 5 minutes at glowsocial.com.

For DIY, check what your brokerage offers first, then add Later or Buffer for scheduling if needed.

---

About Glow Social: AI-powered software that automatically creates and publishes 12 custom posts per month to Facebook, Instagram, LinkedIn, and TikTok. $49/month, 5-minute setup. glowsocial.com