Original data and insights into how local businesses are actually using social media—and what drives real engagement.
We analyzed engagement rates, average impressions, platform connections, posting cadence, and content-category performance across 16 local businesses, 918+ posts, and 9 platforms.
Glow Social benchmark data on Google Business Profile posting, including why GBP posts matter even when engagement looks modest.
Original Glow Social benchmark data on how often local businesses post, including the practical baseline most small businesses can sustain.
Glow Social data comparing Pinterest and Instagram for local businesses, including engagement rate, impressions, and when each platform makes sense.
A practical 2026 benchmark for what local businesses pay for DIY social media, scheduling tools, freelancers, agencies, and done-for-you automation.
