LinkedIn Company Pages are the most underused platform for local and professional service businesses. Everyone has a personal profile — almost nobody has a properly set up company page.
Here's how to create one that works.
Who Needs a LinkedIn Company Page?
Every business, but especially:
- B2B companies — LinkedIn is where your buyers research vendors
- Professional services — lawyers, accountants, consultants, financial advisors
- Coaches and consultants — establish credibility beyond your personal brand
- Real estate agents — attract commercial clients and referral partners
- Anyone hiring — candidates look at your Company Page before applying
Step 1: Create the Page
Step 2: Add Your Visual Assets
Logo: 300x300 pixels. Same logo you use everywhere else — consistency matters.
Cover image: 1128x191 pixels. Use a branded graphic, a team photo, or a shot of your work. This is prime real estate — don't leave it blank.
Step 3: Write Your About Section (This Is Where Most People Fail)
LinkedIn gives you 2,000 characters for your About section. Most companies write two sentences and call it done. Don't do that.
LinkedIn's algorithm indexes your About section for search. More text = more keywords = more discoverability.
What to include:
Paragraph 1 — What you do and who you serve:
Lead with the problem you solve, not your company history. "Small businesses struggle to maintain a consistent social media presence" beats "Founded in 2024, Glow Social is..."
Paragraph 2 — How you're different:
What's your approach? What do you believe that your competitors don't? What would a customer say about working with you?
Paragraph 3 — Your services:
List your key services with brief descriptions. LinkedIn indexes these for search.
Paragraph 4 — Location and contact:
Where you operate, how to get in touch, and a call to action.
Example:
Most local businesses know they need social media. They just don't have time to do it well.
That's why Glow Social exists. We read your website, create professional content that sounds like you (not a robot), and publish to Facebook, Instagram, LinkedIn, Google Business Profile, and 10 other platforms — automatically.
No content creation on your end. No logging into six different apps. No guessing what to post.
Services:
• Done-for-you social media posting ($99/month)
• Google Business Profile management
• Google Review monitoring and alerts
• Multi-platform content scheduling
• AI-powered content creation in your brand voice
Based in Chandler, Arizona. Serving businesses nationwide.
Get started: glowsocial.com
Step 4: Add Company Details
Fill out every field LinkedIn gives you:
- Website URL
- Industry
- Company size
- Founded year
- Specialties (up to 20 keywords — use them all)
The Specialties field is a hidden SEO gem. Add keywords like "social media management," "content creation," "local business marketing," etc.
Step 5: Publish Your First Update
Post something immediately after creating your page. An empty page with zero posts looks abandoned.
Simple first post: introduce your company, what you do, and invite people to follow.
Generate Your LinkedIn Bio (and All Other Platforms) For Free
Don't want to write 2,000 characters from scratch? Glow Social's Profile Kit scans your website and generates a LinkedIn-optimized About section automatically.
It also generates bios for Instagram (150 chars), Facebook (255 chars), Google Business Profile (750 chars), and five other platforms — all from one website scan.
Keep Your LinkedIn Active
A Company Page with no posts is a missed opportunity. Post at least once a week — industry insights, company updates, team highlights, or client success stories.
If you'd rather not think about it, Glow Social publishes professional LinkedIn content for your business automatically. $99/month, no effort required.
Start with your free Profile Kit: glowsocial.com/setup.
