A Facebook Business Page takes 10 minutes to create — but most businesses either rush through setup or overthink it into a week-long project.
Here's exactly what to do, step by step.
Before You Start
You'll need:
- A personal Facebook account (required to manage a business page)
- Your business name (as you want it displayed)
- Your logo (at least 170x170 pixels)
- A cover photo (820x312 pixels — your storefront, team, or branded image)
- Your business description (255 characters)
Don't have your description and images ready? Glow Social's free Profile Kit generates your Facebook bio and pulls images from your website automatically.
Step 1: Create the Page
- Go to facebook.com/pages/creation
- Enter your business name
- Select your category (start typing and pick from the dropdown — be specific)
- Click Create Page
Step 2: Add Your Profile Photo and Cover Photo
Profile photo: Use your logo. Keep it simple and recognizable at small sizes — Facebook shows it as a circle at 40px in most places.
Cover photo: 820x312 pixels. Use a photo of your business, your team, or a branded graphic. Don't use text-heavy images — they look bad on mobile.
Step 3: Fill Out Your About Section
This is the most important text on your page. You have 255 characters.
The Formula
[What you do] in [where you are]. [One differentiator]. [CTA].Examples
Plumber: "24/7 emergency plumbing in Phoenix. No trip charges, no surprises. Call or book online for same-day service."
Restaurant: "Authentic Thai cuisine in downtown Tempe. Lunch and dinner daily, plus delivery. Order online or stop by."
Salon: "Balayage and vivid color specialist in Old Town Scottsdale. New clients welcome — book your consult online."
Also fill out:
- Phone number - Email address - Website URL - Business hours - Location (address or service area)Step 4: Write Your First Post
Don't leave your page empty. Publish at least one post immediately:
- Introduce your business
- Share what you do and who you serve
- Include a photo (posts with photos get more engagement)
A simple "We're now on Facebook! [Business name] is a [what you do] in [city]. Follow us for [updates/tips/offers]." works fine.
Step 5: Invite People to Like Your Page
Facebook lets you invite your personal friends to like your business page. Do this selectively — invite people who are actually potential customers or who might share your page.
The Shortcut: Generate Everything From Your Website
If writing bios and finding the right image sizes sounds tedious, Glow Social's Profile Kit does it all:
- Generates a Facebook-optimized 255-character About section from your website
- Also generates bios for Instagram, LinkedIn, Google Business Profile, and 4 other platforms
- Pulls your logo and images, ready to download
- Gives you direct signup links for every platform
Enter your website URL, get everything you need in 60 seconds.
After Setup: Keep Your Page Active
A Facebook page that hasn't been updated in months sends the wrong message. At minimum:
- Post 2-3 times per week — tips, photos, updates, promotions
- Respond to messages within 24 hours — Facebook shows your response time publicly
- Reply to reviews — both positive and negative
If consistent posting is the hard part, Glow Social handles it automatically for $99/month. But getting your page set up right is step one — and the Profile Kit makes it painless.
