What social media platforms should my business be on?

Direct Answer

At minimum: Google Business Profile, Facebook, and Instagram. Add LinkedIn if you serve other businesses. Add Pinterest if your work is visual (interior design, food, events). Add X, Bluesky, or Threads if your customers are in those conversations. The right answer is: claim your name everywhere, but actively post on 2-3.

Why This Matters

Platform selection isn't about being "everywhere" — it's about being findable everywhere and active where it counts. When someone hears about your business, they search your name on whatever platform they use most. If you don't have a profile there, they assume you don't exist or aren't serious. Claiming your business name on all major platforms takes 15-20 minutes with a setup tool, and it prevents name-squatting, builds search presence, and gives every potential customer a way to find you on their preferred platform.

Real-World Example

A 4-person landscaping company was only on Facebook. A homeowner found them through a neighbor's referral and searched Instagram to see photos of their work — nothing came up. She hired a competitor whose Instagram showed dozens of before-and-after photos. The landscaping company had the photos on their phone. They just hadn't set up the profile. Using a free tool like glowsocial.com/setup, they created profiles on 7 platforms in under 20 minutes and started posting their existing project photos.

What Most People Get Wrong

"I don't have time to post on 8 platforms" is the wrong framing. You're not posting on 8 platforms. You're claiming your name on 8 platforms and actively posting on 2-3. A profile with your bio, logo, and contact info — even with zero posts — is better than no profile at all for search visibility and customer trust.