What should I put in my social media profile?

Direct Answer

Your business name, what you do, who you serve, your location, and a link to your website or booking page. Add your logo as the profile photo and a photo of your work, team, or storefront as the cover/banner image. That's it — skip the motivational quotes.

Why This Matters

Your social media profile is a landing page, not a diary entry. Every field serves a purpose: the bio tells algorithms and customers what you do, the location tells them where, and the link tells them what to do next. Incomplete profiles don't just look unprofessional — they rank lower in platform search results. Facebook, Instagram, and LinkedIn all prioritize profiles with complete information when surfacing results for local searches. A missing website link means zero traffic from your profile. A missing category means the platform can't recommend you.

Real-World Example

A solo personal trainer had an Instagram bio that said "💪 Fitness is a lifestyle." No location, no services listed, no link. Potential clients in her area were searching "personal trainer [city]" on Instagram and finding competitors who listed their specialty, location, and booking link. After using glowsocial.com/setup to generate bios from her website, her profile read: "Personal training & group fitness in Gilbert, AZ. Strength, HIIT, mobility. Book a free session: [link]." Profile visits doubled in the first week.

What Most People Get Wrong

Your profile photo should be your logo, not a selfie. Customers scan quickly — they need to visually match your profile to your business card, website, or storefront sign. A personal photo on a business account creates confusion about whether this is a personal or professional page.