What should a roofer post on social media?

Direct Answer

A roofer should post completed projects, storm-prep tips, leak warning signs, inspection reminders, customer reviews, service-area updates, warranty or financing notes, and seasonal roof maintenance advice. Roofing content should reduce risk and help homeowners know when to request an estimate.

Best Post Categories For Roofers

Useful roofing content answers high-stakes homeowner questions:

• Do I need an inspection after a storm?
• What are signs of roof damage?
• How long does replacement take?
• What does a finished project look like?
• Are other local homeowners happy with this company?
• What areas does the roofer serve?

A Simple Monthly Mix

Use this 12-post starter calendar:

1. Three completed project posts.
2. Two storm or weather-prep posts.
3. Two leak or inspection education posts.
4. Two review posts.
5. Two service-area posts.
6. One estimate or booking reminder.

Real-World Example

A post that shows a recent replacement in a nearby neighborhood with a short explanation of the problem and result builds more trust than a generic "call us today" graphic.

What Most People Get Wrong

Roofing content does not need to be flashy. It needs to make the homeowner feel safer choosing you.