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What should a plumber post on social media?

What should a plumber post on social media?

Direct Answer

A plumber should post practical maintenance tips, emergency prevention advice, water heater and drain education, customer reviews, before-and-after job photos, service-area reminders, and seasonal warnings. The goal is to be remembered and trusted before a pipe bursts, drain clogs, or water heater fails.

Best Post Categories For Plumbers

Strong plumbing content usually comes from everyday questions:
  • "Where is your main water shutoff?"
  • "Signs your water heater is failing."
  • "What not to put down the drain."
  • "When a leak needs emergency service."
  • "How to prevent frozen pipes."
  • "What happens during a plumbing inspection?"

A Simple Monthly Mix

Use this 12-post starter calendar:
  1. Three maintenance tips.
  2. Two emergency-prevention posts.
  3. Two review or testimonial posts.
  4. Two service explainers.
  5. One project or job photo.
  6. One service-area post.
  7. One direct booking or call reminder.

Google Business Profile Ideas

For GBP, keep posts local and action-oriented. Mention services, service areas, seasonal problems, and when to call. Short posts about drain cleaning, leak repair, water heaters, and emergency availability can support customer confidence.

Real-World Example

A post saying "If your water heater is over 10 years old and making popping sounds, schedule an inspection before it fails" is more useful than a generic "Happy Monday" post.

What Most People Get Wrong

Plumbers do not need to be funny, trendy, or viral. They need to be useful and visible when homeowners have a problem.

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Written by Kathleen Celmins

Founder of Glow Social. Helping local businesses stay visible on social media without doing the work themselves.