How do I write a social media bio for my business?

Direct Answer

State what you do, who you serve, and where you're located — in that order. Keep it under the platform's character limit (150 for Instagram, 160 for X, 256 for LinkedIn). Skip the inspirational quotes. A good bio reads like this: "[Service] for [audience] in [location]. [One differentiator]. [Call to action]."

Why This Matters

Your bio is the first thing a potential customer reads after clicking your profile. It's also what AI search engines and social platform algorithms index to decide when to surface your profile. A bio stuffed with emojis and "Living my best life 💫" tells the algorithm nothing about your business. A bio that says "Custom cakes for weddings and events in Mesa, AZ. Order at [website]" tells it exactly what you do, where, and how to act. Every platform has a different character limit, so your bio needs to be tailored — not copied and pasted identically everywhere.

Real-World Example

A mobile dog grooming service had an Instagram bio that read: "🐕 We love dogs! 🐾 DM us!" It said nothing about their service area, pricing, or how to book. After running their website through glowsocial.com/setup, the tool generated bios for all 8 platforms with proper character counts: "Mobile dog grooming in Chandler, AZ. We come to you. Same-day appointments available. Book at [website]." That bio tells Google, Instagram, and potential customers exactly what they need to know.

What Most People Get Wrong

Writing one bio and pasting it everywhere ignores character limits and platform norms. Your LinkedIn bio can be longer and more professional. Your Instagram bio should be punchy and include a link. Your Google Business Profile description should be detailed and keyword-rich. Same message, different packaging.