How do I set up X (Twitter) for my business?

Direct Answer

Go to x.com, click "Create account," enter your business name, email, and date of birth. Verify your email, choose a short username (your business name with no spaces), then edit your profile to add your logo, header image, and bio. You don't need to pay for a premium account to get started.

Why This Matters

X is where journalists, local reporters, and AI crawlers (including Grok) actively pull information about businesses. Grok, the AI assistant built into X, indexes X content in real time — meaning an active X profile with your business info makes you immediately discoverable through AI-powered search. Even if you rarely post, having a claimed profile with your business name, bio, and website link prevents someone else from registering your business name and provides another indexed profile that appears in Google search results.

Real-World Example

A 3-person HVAC company thought X was irrelevant to their business. They didn't have an account. When a local news outlet covered a summer heat wave and tagged HVAC companies in the area, they were left out — because they didn't exist on the platform. A competitor with a simple X profile (logo, bio, website link, and two posts about AC maintenance tips) got mentioned in the article and linked in a local reporter's thread. The HVAC company created their profile in 4 minutes using glowsocial.com/setup, which generated their bio from their website and showed them each step.

What Most People Get Wrong

You don't need to "be active on Twitter" to benefit from having a profile. For local businesses, X is about name registration and discoverability. Claim your handle, fill out your bio, pin one useful post, and you're covered. You're not trying to build an audience — you're making sure you show up when someone searches.