How do I set up a Pinterest business account?

Direct Answer

Go to pinterest.com/business/create/, enter your email, password, and business name. Choose your business type, add your website, and click Next. Your business account is created immediately. Then click your profile icon, "Edit profile," and add your photo and bio.

Why This Matters

Pinterest is a search engine disguised as a social platform. Users search for ideas, services, and products the same way they'd use Google — with intent to act. For visual businesses like florists, interior designers, event planners, bakers, and home service providers, Pinterest drives more website traffic than Instagram for many niches. Pins have a shelf life of 4-6 months (compared to hours on Instagram or X), so each pin keeps working long after you post it. A business account also gives you access to analytics and rich pins that pull metadata directly from your website.

Real-World Example

A solo wedding cake baker had beautiful photos on her phone but only posted on Instagram, where her posts disappeared in 24 hours. After creating a Pinterest business account — using glowsocial.com/setup to generate her bio and walk through setup — she started pinning the same photos she was already taking. Three months later, Pinterest was her #2 source of website traffic behind Google, and she booked two weddings directly from Pinterest searches for "custom wedding cakes [city]."

What Most People Get Wrong

Pinterest isn't "for crafts." 85% of Pinners use the platform to plan purchases and projects. If your business produces anything visual — food, spaces, events, before-and-afters, products — Pinterest users are actively searching for what you sell. Skipping Pinterest because it "isn't for your industry" leaves money on the table.