How do I set up a LinkedIn company page?

Direct Answer

Log in to LinkedIn, click "For Business" in the top right, then "Create a Company Page." Choose "Company," enter your company name and public URL, check the authorization box, and click "Create page." Add your logo, cover image, About section, website, industry, company size, and location.

Why This Matters

LinkedIn company pages are indexed by Google and feed directly into Microsoft Copilot's knowledge base. When someone Googles your company name, your LinkedIn page often ranks on page one — sometimes above your own website. A complete LinkedIn page with your services, team size, and a clear description acts as a trust signal for B2B buyers, potential hires, and referral partners. For professional service businesses (consultants, accountants, lawyers, financial advisors), LinkedIn is often the first place prospects check credibility before booking a call.

Real-World Example

A solo financial planner had no LinkedIn company page — just a personal profile. When a potential client Googled her firm name, they got a blank result for "company" and assumed it was a side hustle. She used glowsocial.com/setup to scan her website and auto-generate her LinkedIn company description with correct character counts, then followed the step-by-step guide. Ten minutes later, her firm showed up as a real company on LinkedIn with a logo, services overview, and a link to her booking calendar.

What Most People Get Wrong

A LinkedIn company page is not a duplicate of your personal profile. Your personal profile shows your career history. Your company page shows what your business does, who it serves, and how to hire you. Both should exist. Many solo business owners skip the company page, thinking their personal profile is enough. It's not — they serve different search intents.