How do I set up a Facebook business page?

Direct Answer

Log in to your personal Facebook account, click the menu (9 dots) in the top left, click "Page," then "Create New Page." Enter your business name, choose a category, write your bio, and add a profile photo (your logo) and cover photo. Your page is live immediately — no verification wait.

Why This Matters

Facebook Pages are still the default "social proof" check for local businesses. Customers who find you through referral, Google, or a yard sign will look you up on Facebook before calling. An empty or nonexistent Facebook Page raises doubt. It doesn't need to be active with daily posts — it needs to exist, look professional, and have accurate contact info. Facebook Pages also power Instagram business features and Messenger, making it a hub for customer communication.

Real-World Example

A solo house cleaner kept getting the same question from potential clients: "Do you have a Facebook page?" She didn't, and she lost at least three jobs because people assumed no Facebook meant the business wasn't legitimate. She used the free setup tool at glowsocial.com/setup to scan her website and generate her Facebook bio in the right character count, then followed the step-by-step walkthrough. Her page was live in 6 minutes. The next referral who Googled her found a professional-looking page and booked a cleaning the same day.

What Most People Get Wrong

You don't need a personal-looking Facebook Page. Many business owners avoid creating a Page because they don't want to "be on Facebook" personally. A Facebook Business Page is separate from your personal profile — customers can't see your personal posts or friends list. You manage it, but it operates as your business, not you.