How do I set up Bluesky for my business?

Direct Answer

Go to bsky.app, click "Create Account," choose the default server (bsky.social), enter your email, password, and pick a handle (yourbusiness.bsky.social). Verify your email, then go to Settings → Edit Profile. Add your display name, bio, profile photo, and banner image.

Why This Matters

Bluesky is the fastest-growing decentralized social platform and now has over 30 million users. Early adopters who claim their business name now get the clean handle — before someone else takes it. The platform is indexed by Google, which means your Bluesky profile can appear in search results for your business name. Unlike other platforms, Bluesky lets you use a custom domain as your handle (e.g., yourbusiness.com instead of yourbusiness.bsky.social), which doubles as domain verification and builds brand credibility.

Real-World Example

A freelance graphic designer claimed her business name on Bluesky using glowsocial.com/setup, which generated her bio and walked her through the process in under 3 minutes. She set her custom domain as her handle, so her profile displays as @herdesignstudio.com instead of a generic bsky.social address. When potential clients Google her studio name, her Bluesky profile now appears alongside her website, Instagram, and LinkedIn — reinforcing that she's an established, active business.

What Most People Get Wrong

"Nobody is on Bluesky yet" misses the point for business profiles. You're not joining to post daily — you're claiming your name before it's taken and adding another indexed profile to your search presence. The 5 minutes it takes to set up now saves you from having to add numbers or underscores to your handle later.