How often should you post on Google Business Profile?
Direct Answer
Most local businesses should post on Google Business Profile 1-2 times per week. Seasonal or urgent businesses can post more often during demand spikes.
Why This Matters
GBP posts keep the profile fresh near search and Maps results. That freshness helps customers see that the business is active.
Real-World Example
A plumber might post one maintenance tip and one service availability update each week.
What Most People Get Wrong
Posting once and forgetting about GBP is not enough. The profile should look current whenever customers check it.Ready to stop worrying about social media?
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Written by Kathleen Celmins
Founder of Glow Social. Helping local businesses stay visible on social media without doing the work themselves.
