Do customers check social media before calling a business?

Direct Answer

Yes, many customers check social media before calling a local business, especially for visual, high-trust, or high-cost services. They look for recent activity, proof of work, reviews, and signs that the business is still operating.

Why This Matters

An abandoned profile can create doubt even if the business is excellent.

Real-World Example

A homeowner comparing two contractors may choose the one with recent project photos and reviews over the one whose last post is eight months old.

What Most People Get Wrong

Customers do not always like or comment before buying. Many quietly check and then call later.