What is the cheapest social media scheduler?
The cheapest social media scheduler is Meta Business Suite if you only need Facebook and Instagram. For broader scheduling, Buffer and Publer have useful free plans, and Buffer's paid publishing starts at $5 per channel per month when billed yearly. If you do not already have posts ready, the cheapest scheduler may still be expensive because you are paying with your time.
For the broader paid-tool comparison, read Best Social Media Tools Under $50/Month.
Why This Matters
People search for the cheapest scheduler when they want social media to cost less. But schedulers and content creation are different jobs. A free scheduler can publish posts you already made. It will not decide what to post, write the caption, create the graphic, or keep the calendar full.
Real-World Example
A bakery that already takes daily photos can use Meta Business Suite or Buffer and keep costs very low. A roofing company with no photos, no captions, and no time may sign up for the same free scheduler and still go quiet. That business does not need a cheaper calendar. It needs a source of posts.
What Most People Get Wrong
Most people compare subscription price instead of total cost. A $0 scheduler plus four hours of owner time is not really free. If the owner values their time at $25/hour, that free scheduler has a true monthly cost of $100 before any paid features.