I Hate Social Media
I want to be upfront about that. I'm the founder of a social media company, and I genuinely dislike social media. The irony isn't lost on me.
But here's the thing I've learned over 15 years in digital marketing: hating something and understanding its importance are not mutually exclusive. Social media is necessary. That doesn't make it enjoyable.
Nobody gets into business to become a content creator. The roofer didn't learn to install shingles so he could film TikToks. The dentist didn't spend eight years in school so she could write Instagram captions. The accountant didn't get his CPA to spend Tuesday nights brainstorming hashtags.
These people are good at what they do. Really good. But they're losing to competitors who are worse at the actual work and better at showing up online. That's the part that kills me.
Before Glow Social
I spent 15 years building the things that make businesses grow online. Sales funnels, email campaigns, quizzes, websites optimized for conversion. I built a content marketing agency. I brought in hundreds of thousands of email addresses for clients across dozens of industries. I knew what worked.
Then I wrote a book — The Common Well-Paid Expert — and built a high-ticket coaching program around it. Ninety days, and you'd walk away with a complete sales funnel. Your own asset. People trusted me with their businesses, and I took that seriously. I loved the work.
It was high-touch, high-ticket, and deeply personal. I got to know every business, every founder, every problem. I was building real things for real people.
And then my dad died.
The Part Nobody Talks About
I was in the middle of a cohort when it happened. I told my clients, "We're going to do this for a year instead of 90 days, but not right now." Then I disappeared.
Funeral arrangements. Estate paperwork. Selling my childhood home. Helping my sister. Handling all the things that come after someone dies — the things that are practical and logistical but emotionally devastating.
When I finally came back, something had shifted. I finished the cohort. I made sure every single client got their version of success. I didn't stop until they were happy with what we'd built together. I honor my commitments.
But I knew I couldn't do it anymore. Not the high-ticket, high-touch, "all of my energy goes into your business" version of my career. I needed something different. I wanted more of my energy to go toward my family.
I needed to build something that could help people without requiring me to pour every ounce of myself into the work.
Finding the Thing
ChatGPT 3.5 had just come out. And I knew — the way you know something in your gut before your brain catches up — that there was something here.
I started small. I built a tool that turned podcast transcripts into carousel posts. It was fun. I was learning no-code tools, Make.com, N8N, stitching together APIs and automations. Tinkering. Building.
But I kept thinking bigger. What if I could help people get their entire social media done? Not scheduled — done. Content that sounds like their business, posts that go out without them thinking about it, a presence that tells the world they're open and active and worth calling.
Because I kept seeing the same thing happen in my part of the Phoenix suburbs.
The Local Business Problem
I live in the suburbs. I drive past local businesses every day. The family-owned HVAC company. The independent hair salon. The CPA firm that's been on the same corner for 20 years.
And I watch them lose — not because they're bad at what they do, but because equity-backed companies and franchises and corporate chains are outspending them on marketing. The franchise has a corporate social media team. The local guy has a Facebook page he last posted on in 2022.
When someone new moves to the neighborhood and searches "HVAC near me," the franchise shows up with fresh posts, 200 Google reviews, and a polished Instagram page. The local company — the one that's better, that would give you the owner's cell phone number, that's been in the community for two decades — looks closed.
It's not a quality problem. It's a visibility problem. It's a marketing problem. And I've spent 15 years solving marketing problems.
If I could just build the thing that gets them on Google Business Profile, that puts posts on their Facebook and Instagram every week, that makes them look as good as they actually are — that would matter.
So I built it.
Why $49
I didn't want price to be a barrier.
That's it. That's the whole philosophy.
Local businesses can't afford a $2,000/month agency. They can't afford a $500/month freelancer. Many of them are running tight margins, and asking them to invest $1,500/month to maybe get more customers from social media is asking them to gamble money they don't have.
$49/month is less than most business owners spend on coffee. It's less than a single hour of most professionals' billable rate. It's a price where the decision isn't "can I afford this?" — it's "why haven't I done this already?"
I wanted to build something that people would actually use. Not a premium product for businesses that already have marketing budgets. A tool for the plumber, the salon owner, the accountant who knows they should be posting but never does because life gets in the way.
What I Actually Built
Glow Social reads your website, learns what your business does, and creates social media content that sounds like you. Not generic "Happy Monday!" posts. Not stock photo nonsense. Real content about your actual services, aimed at your actual customers.
It publishes 12+ posts per month across Facebook, Instagram, LinkedIn, Google Business Profile, and more. You approve the content — or let it go out automatically if you trust the system. Either way, your pages stay active. You look open. You look professional. You look like a business worth calling.
All for $49/month. No contracts. No setup fees. Cancel anytime.
Is it the same as hiring a talented social media manager who knows your business inside and out? No. That person will always create better content than software. But that person also costs $1,500/month, and the vast majority of local businesses don't need — and can't afford — that level of service.
What they need is to not look dead online. That's the bar. And it's a bar most local businesses aren't clearing.
The Mission
I want local businesses to survive. I want the family-owned restaurant to still be there in 10 years. I want the independent mechanic to get the call instead of the Jiffy Lube. I want the neighborhood salon to show up when someone searches "hair salon near me."
These businesses are the backbone of every community. They sponsor the Little League teams. They know your kids' names. They give you their cell phone number when the AC breaks at 10 PM.
They deserve to be visible online. They shouldn't have to become content creators to survive. They shouldn't have to choose between doing their job and marketing their job.
That's why I built Glow Social. Not because I love social media. Because I hate watching good businesses lose to bad marketing.
If that resonates with you — if you're the business owner who's too busy doing great work to post about it — we built this for you.
Want to see what Glow Social can do for your Accountant business?
Get a free, no-login preview of 12 custom posts for your business here.