Content curation means finding and sharing relevant content from other sources — rather than creating everything from scratch. For local businesses, it's a way to stay active on social media even when you don't have time to create original content.
How Content Curation Works
Instead of writing every post yourself, you share valuable content from:
- Industry publications
- Local news sources
- Partner businesses
- Relevant experts
- Community organizations
You add your own perspective or commentary, and it becomes a post that provides value to your audience.
Benefits of Content Curation
Saves time: Sharing existing content is faster than creating from scratch.
Positions you as an expert: By curating the best industry content, you show customers you're knowledgeable and connected.
Builds relationships: Sharing other businesses' content strengthens local partnerships.
Keeps your feed active: Curated content fills gaps between your original posts.
Curation vs. Creation for Local Businesses
The best social media strategies mix both:
- 60% original content — your work, your team, your services
- 20% curated content — industry tips, local news, relevant articles
- 20% engagement content — questions, polls, and community interaction
The Easier Path
If finding, filtering, and sharing content still sounds like more than you have time for, Glow Social creates 12+ original posts per month for your business — custom content with professional graphics, published across 13 platforms.
$49/month. Get Started