For local businesses, social media is about one thing: staying visible. When customers search for what you do, when someone asks for a recommendation, when a prospect checks you out before calling — your social media needs to show that you're active, professional, and trustworthy.
The challenge is finding time to post consistently while running your business. Most business owners know what to post. They just can't do it regularly.
The Consistency Problem
Here's what usually happens: you decide to get serious about social media. You post for two or three weeks. Then business picks up, life happens, and your pages go quiet for months.
That inconsistency is worse than not posting at all. An abandoned social media page tells potential customers you might not be in business anymore.
The Options for Small Businesses
Do it yourself (free to $50/month):
Use tools like Buffer or Later to schedule posts. You'll spend 5-10 hours per month creating content, designing graphics, and managing your calendar.
Hire a freelancer ($300-500/month):
Get human creativity and custom strategy, but you'll still need to manage the relationship and provide direction.
Use done-for-you software ($49/month):
Glow Social creates and publishes 12+ posts per month automatically. Setup takes 5 minutes, and posts are customized to your business — not generic templates.
Hire an agency ($2,000+/month):
Full-service marketing with strategy, content, and reporting. Best for businesses with budget for comprehensive marketing support.
What Makes Glow Social Different
Most social media tools are scheduling platforms — they help you post, but you still do all the work. Glow Social is different:
- We read your website to learn your brand voice and services
- We create custom posts with professional graphics
- We publish to 13 platforms including Google Business Profile
- We monitor your Google Reviews so you never miss one
All for $49/month with no contracts.
Getting Started
If you're tired of empty social media pages and don't have hours to spend on content creation, try Glow Social. Setup takes 5 minutes.