Why Customer Words Work Better Than Yours
When you tell people how great your product or service is, they might believe you. But when your happy customers say it, people listen. That’s the magic of testimonials—real people sharing real results.
Where to Find Testimonials
You don’t need fancy surveys or complicated systems. Start with what you already have:
- Text messages from happy clients (ask if you can share them)
- Comments on your social media posts
- Reviews on Google or Facebook
- Emails thanking you for your work
If you don’t have many yet, simply ask a few favorite customers: “Would you mind sharing what you liked about working with us?” Most people are happy to help.
How to Add Testimonials to Your Offer Posts
Here are three easy ways to include customer words when you’re sharing what you sell:
- Quote directly: Pick a short, powerful sentence from a happy customer and put it right in your post. Example: “‘This saved me so much time!’ – Sarah K.”
- Before-and-after: Share how the customer felt before using your product/service versus after. “Jen was stressed about planning her event until she tried our service—now she says she’ll never do it alone again.”
- Photo proof: If you have permission, include a picture of the customer using your product with their quote as the caption.
What Makes a Good Testimonial
The best ones are specific. Instead of “Great service!” (which is nice but vague), look for comments like:
- “Finished my project 2 days early because of their help”
- “The stain was gone after just one use”
- “Called me back within 15 minutes when no one else would”
These details help potential customers picture how you could solve their problem too.
Keeping It Real
Never make up testimonials. Authenticity matters—people can tell when something feels fake. If you only have a few testimonials right now, that’s fine. Start with those and build over time.
Where to Put Them
Try adding testimonials to:
- Posts announcing a special deal
- Stories showing your product in use
- Pinned posts at the top of your profile
- Responses to common questions in comments
Rotate different testimonials so regular followers see fresh examples.
One Last Tip
When someone gives you a great testimonial, thank them! A quick message like “This means so much—mind if we share it?” makes customers feel valued and often leads to more kind words.
Your happy customers are your best advertisers. Let their voices help share why what you offer matters. Start small—pick one testimonial today and add it to your next post about what you sell. You’ve got this!
