Helping Your Team Come Up With Great Social Media Ideas
Getting your whole team involved in creating social media content can make things easier and more fun. But sometimes, people aren’t sure what to post. Here’s a simple way to help everyone contribute ideas using the OBA framework—Offers, Behind-the-Scenes, and Authority.
Start With a Quick Explanation
First, make sure your team understands the three types of content:
- Offers: Posts about what you sell, special deals, or reasons customers should choose you.
- Behind-the-Scenes: Showing how things work, introducing team members, or sharing fun moments.
- Authority: Sharing tips, answering common questions, or showing why you’re the expert.
Keep it simple—no need for a long meeting. A quick chat or a one-page handout works fine.
Make It Easy to Share Ideas
People are more likely to contribute if it’s easy. Try one of these methods:
- A shared notebook or online doc where anyone can jot down ideas.
- A whiteboard in the break room with three columns (Offers, BTS, Authority).
- A weekly 10-minute team huddle where everyone shares one idea.
The goal is to remove pressure and make it feel natural.
Give Examples They Can Copy
Sometimes, all people need is a little inspiration. Share a few simple examples:
- Offers: “Our summer special is back—book now!”
- Behind-the-Scenes: “Meet Sarah, our lead baker who makes your favorite cakes.”
- Authority: “Quick tip: Change your air filter every 3 months for better AC performance.”
Real examples from your business work best.
Turn Everyday Moments Into Content
Help your team see opportunities in their normal workday:
- A customer compliment? That’s an Authority post.
- A new product arriving? That’s an Offer.
- A funny moment at work? Perfect Behind-the-Scenes.
Encourage them to take quick phone photos or notes when something interesting happens.
Keep It Positive and Fun
Not every idea will be perfect, and that’s okay. Thank people for contributing, and use what you can. The more comfortable your team feels, the more ideas will flow.
When someone’s idea gets used, give them credit—it makes them more likely to share again.
Set Up a Simple System
To keep things organized:
- Pick one person to collect ideas (this could rotate weekly).
- Schedule a regular time to review ideas—maybe every Friday afternoon.
- Keep a running list of unused ideas for slow weeks.
You don’t need anything fancy—a notebook or basic spreadsheet works.
Make It Part of the Routine
The key is consistency. Try adding idea-sharing to existing meetings or making it part of your weekly routine. Over time, it will become second nature.
Remember, you don’t need dozens of ideas—just a few good ones each week to keep your social media active and engaging.
Your team knows your business well—they just need a little guidance to turn that knowledge into great content. Start small, keep it simple, and watch the ideas grow.
