What’s the Best Way to Handle Your Social Media?
Running a business means juggling a lot of tasks, and social media often feels like one more thing on an already long list. You know it’s important, but finding the time—or the budget—to do it well can be tough. Let’s look at two common options: hiring someone to manage your social media or using a tool like Glow Social.
Option 1: Hiring a Social Media Manager
Bringing someone on to handle your social media can be a great choice if you have the budget. Here’s what to expect:
- Cost: A part-time social media manager might charge $500-$2,000 per month, depending on experience and location. Full-time hires can cost much more.
- Time Saved: You won’t have to post, reply to comments, or plan content—they’ll handle it.
- Expertise: A good manager knows trends, algorithms, and strategies to grow your audience.
But there are some downsides:
- Expensive: For small businesses, this cost might be hard to justify.
- Finding the Right Fit: Not every manager understands your business or customers the way you do.
- Less Control: You may not always agree on what to post or how to engage.
Option 2: Using Glow Social
Glow Social is built for business owners who want to handle social media themselves—without spending hours on it. Here’s how it works:
- Cost: A fraction of hiring a manager, with plans starting much lower than even part-time help.
- Simple Framework: Focus on three easy types of posts—what you sell, the people behind your business, and tips that show your expertise.
- Time-Saving: No guessing what to post. Just follow the plan and stay consistent.
The benefits:
- Affordable: Keeps costs low while still getting results.
- Authentic: Your voice stays front and center—no middleman.
- Flexible: Post when it works for you, without relying on someone else.
Which One Is Right for You?
If you have a bigger budget and prefer to hand off social media completely, hiring a manager could be a good fit. But if you’d rather keep costs down and stay involved without the stress, Glow Social helps you do just that.
Think about what matters most for your business:
- Do you want full control over your posts?
- Is budget a big concern?
- Do you enjoy connecting with customers directly?
There’s no wrong answer—just what works best for you.
Making Social Media Work Without the Overwhelm
Whether you hire help or use a tool like Glow Social, the key is consistency. Posting regularly, engaging with customers, and showing what makes your business special will always matter more than fancy strategies.
You don’t need to be a social media expert to make an impact. Just keep it simple, stay true to your business, and let your customers see the real you.
You’ve got this!
