A Simple Way to Handle Social Media Without the Stress
Running a business is hard enough without social media feeling like another full-time job. You might feel like you need to post constantly, come up with creative ideas, and somehow keep up with trends—all while actually running your business. But what if there was a simpler way?
The OBA framework (Offer, Behind-the-Scenes, Authority) helps you post with purpose, without wasting time guessing what to share. Here’s how it works.
1. Offer: Share What You Sell
This is the easiest place to start. Your customers follow you because they like what you do—so don’t be shy about telling them how you can help. An Offer post could be:
- A photo of your most popular product with a short description.
- A special deal you’re running this week.
- A quick video showing how your service works.
You don’t need fancy graphics or a long sales pitch. Just be clear and friendly.
2. Behind-the-Scenes: Show the Real You
People connect with people, not just businesses. Behind-the-Scenes posts let them see the faces and stories behind your brand. These posts don’t need to be perfect—just real. Try:
- A quick phone video of your team working.
- A funny moment from your day (like a spilled coffee or a happy customer).
- A photo of your workspace with a caption about why you love what you do.
These posts build trust and make your business feel more personal.
3. Authority: Share Your Knowledge
You know more about your business than anyone else. Authority posts let you share that expertise in a way that helps your customers. Keep it simple, like:
- A tip related to your industry (e.g., “How to pick the best paint color for small rooms” if you’re a painter).
- Answering a common question you hear from customers.
- A before-and-after photo of your work with a short explanation.
These posts show you’re the go-to person in your field.
How to Use the OBA Framework Without Overthinking It
You don’t need to post all three types every day. Instead, try this:
- Pick one type of post to focus on each day (Offer on Monday, Behind-the-Scenes on Wednesday, etc.).
- Keep posts short—a photo and a sentence or two is enough.
- Set aside 10 minutes a day to post (or batch-create a few at once).
The goal isn’t perfection—it’s consistency. Even a few simple posts each week will keep your business visible and engaging.
Why This Works for Busy Business Owners
The OBA framework takes the guesswork out of social media. Instead of staring at a blank screen wondering what to post, you have three clear categories to choose from. This saves time and keeps your content balanced.
Best of all, it works for any business—whether you’re a baker, plumber, or hair stylist. The key is to make it your own and keep it simple.
You’ve got this. Start small, stay consistent, and remember—social media is just one way to connect with your customers, not another thing to stress over.
