Bringing Your Social Media Content to Email
If you’re already posting on social media, you’re creating great content. But what if you could get even more out of it by sharing it with your email list? Here’s how to take the same posts you’re using for social media and make them work in your emails too.
Start With What You Already Have
You don’t need to create all new content just for emails. The posts you’re already making can do double duty. Look at what you’ve shared recently on social media and ask:
- Which posts got the most likes or comments?
- Which ones led to people asking questions or showing interest?
- Which ones best show what makes your business special?
These are the posts that will work well in your emails too.
How to Share Different Types of Content
Here are simple ways to use your social media posts in emails:
For Special Offers
If you posted about a discount or special deal on social media, put that same offer in an email. Many people who follow you by email might not see your social posts. Give them the same chance to take advantage of your offer.
For Behind-the-Scenes Looks
Did you share photos of your team working or a new product being made? These personal stories help customers connect with your business. Include them in an email with a short note about why this moment matters to you.
For Showing Your Knowledge
If you answered a common customer question on social media, share that answer in an email too. It helps position you as the expert while providing real value to your subscribers.
Making It Work for Email
While you can use the same content, emails work a bit differently than social media. Here are some adjustments to make:
- Write a clear subject line that tells people what’s inside
- Keep the email focused on one main idea
- Include a simple call-to-action like “Reply to this email with questions” or “Click here to learn more”
How Often to Send These Emails
You don’t need to email every day. Start with once a week or even twice a month. The key is consistency – pick a schedule you can stick to. Even monthly emails are better than nothing.
Putting It All Together
Here’s an easy way to get started:
- Pick one social media post from this week that got good engagement
- Write a short email around that content (you can even copy parts of your original post)
- Send it to your email list with a friendly, personal note at the top
Remember, your email list is made up of people who already like your business enough to share their email address. They want to hear from you. By sharing your social media content through email, you’re making sure more of your best customers see it.
You’ve got great content – now let it work even harder for your business by sharing it in your emails too.
