Tools to Help You Stay Consistent with the OBA Framework
Running a local business means wearing many hats, and social media often gets pushed to the bottom of the to-do list. But staying consistent is key—especially when using the OBA framework (Offers, Behind-the-Scenes, Authority). The right tools can save you time and keep your posts on track. Here’s a look at some options to help you stay organized.
Why Consistency Matters
Posting regularly helps your audience know what to expect from you. If you share an Offer one day, a Behind-the-Scenes look the next, and an Authority-building tip later in the week, people start to see you as both helpful and trustworthy. But keeping up with that rhythm can be tough without a little help.
Simple Scheduling Tools
These tools let you plan posts ahead of time so you don’t have to scramble every day.
- Facebook Creator Studio – Free and easy if you mostly use Facebook and Instagram. You can schedule posts, see how they perform, and adjust as needed.
- Later – A good choice if you like visual planning. You can drag and drop posts into a calendar to see how your week looks.
- Buffer – Works well for small businesses that want to post across multiple platforms without overcomplicating things.
Tools That Help with Content Ideas
Sometimes the hardest part is figuring out what to post. These tools can spark ideas while keeping the OBA framework in mind.
- Canva – More than just a design tool, it has templates and prompts to help you create posts for Offers, Behind-the-Scenes, and Authority content.
- Planoly – Lets you plan Instagram posts visually and even suggests captions based on your past content.
All-in-One Options
If you want everything in one place, these tools combine scheduling, analytics, and sometimes even content suggestions.
- Hootsuite – Lets you schedule posts, track engagement, and manage messages from different platforms in one dashboard.
- Sendible – A bit more advanced, but useful if you want deeper insights into what’s working.
Which One Should You Choose?
The best tool depends on your needs:
- If you want simple and free, start with Facebook Creator Studio.
- If you prefer visual planning, try Later or Planoly.
- If you need multi-platform scheduling, Buffer or Hootsuite might be better.
No matter which tool you pick, the goal is to make posting easier so you can focus on what really matters—your business. Try one for a few weeks and see how it feels. Small steps lead to big results.
You’ve got this! Every post you schedule is one less thing to worry about, and one more way to connect with your customers.
