Keeping Up With Social Media When You’re Doing It All Yourself
Running a business means wearing many hats, and social media often feels like one more thing on an already full plate. You know it helps bring in customers, but finding time to post regularly can be tough—especially when you don’t have a team to handle it for you.
The good news? You don’t need fancy tools or hours each day to stay consistent. A simple approach called the OBA framework (Offers, Behind-the-Scenes, Authority) makes it easier to plan and post without getting overwhelmed.
Start With a Simple Plan
Instead of trying to post something new every day, focus on three types of content that work for any business:
- Offers: Share what you sell or the services you provide.
- Behind-the-Scenes: Show what happens in your business day-to-day.
- Authority: Give tips or insights that show your expertise.
Rotating through these three keeps your feed interesting without requiring constant new ideas.
Batch Your Content
Instead of posting in the moment, set aside time once a week (or even once a month) to create several posts at once. Here’s how:
- Pick a quiet time—maybe early morning or after closing.
- Write captions for a few posts at once.
- Take photos or videos in batches (snap extra pictures while working).
- Schedule them ahead using free tools like Meta Business Suite.
This way, you’re not scrambling daily to think of what to post.
Repurpose What You Already Have
You don’t need to reinvent the wheel. Turn one piece of content into multiple posts:
- Use a customer testimonial as a quote graphic.
- Take a longer tip and break it into shorter posts.
- Reshare older posts that still feel relevant.
This stretches your effort further without extra work.
Keep It Real, Not Perfect
Social media works best when it feels human. A quick phone photo of your workspace or a short video explaining a common question can be just as effective as polished content. People connect with real moments, not just sales pitches.
Set a Schedule That Works for You
Posting three times a week consistently beats posting daily for a week and then disappearing. Start small—even once or twice a week—and build from there. The key is sticking with it.
Remember Why It Matters
Every post is a chance to remind people you’re here and ready to help. Whether it’s showing what you do, sharing a success story, or answering a question, each one keeps your business top of mind.
You’ve got this. Small, steady steps add up—and your business will thank you for them.
