What’s the Best Way to Handle Your Social Media?
Running a business means making smart choices with your time and money. Social media is no different. You have three main options: hiring an agency, using software, or doing it yourself. Each has pros and cons, especially when it comes to cost. Let’s break them down so you can decide what works best for you.
Option 1: Hiring a Social Media Agency
An agency handles everything for you—posting, ads, engagement, and sometimes even content creation. Sounds great, right? But it comes at a price.
- Cost: Agencies usually charge $500 to $5,000+ per month, depending on the services.
- Pros: Saves you time. Professionals manage your accounts, which can lead to better results.
- Cons: Expensive. Some agencies use generic strategies that don’t always fit small businesses.
If you go this route, make sure the agency understands your business and can show real results—not just vanity metrics like follower counts.
Option 2: Using Social Media Software
Software tools help you schedule posts, track engagement, and sometimes even suggest content ideas. They’re a middle ground between DIY and hiring an agency.
- Cost: Typically $10 to $100 per month, depending on features.
- Pros: More affordable than an agency. Helps you stay consistent without daily effort.
- Cons: You still need to create content and engage with followers. Some tools have a learning curve.
This is a solid choice if you’re comfortable with basic social media tasks but want help staying organized.
Option 3: Doing It Yourself
Managing your own social media means full control—but also full responsibility.
- Cost: Just your time (which is valuable!). No extra fees.
- Pros: You know your business best. Authenticity can build stronger connections with customers.
- Cons: It takes time to learn and stay consistent. Easy to fall behind when things get busy.
If you choose DIY, keep it simple. Focus on posting regularly, sharing real moments from your business, and talking to your customers.
Which Option Fits Your Business?
There’s no one-size-fits-all answer. Here’s how to decide:
- If you have the budget and want to save time, an agency might be worth it.
- If you want some help but still want control, software is a good middle ground.
- If you enjoy social media and have time to invest, DIY can work well.
No matter what you choose, the key is consistency. Social media works best when you show up regularly, whether that’s through posts, stories, or just chatting with customers.
Making It Work for You
Social media doesn’t have to be complicated or expensive. The best approach depends on your budget, time, and comfort level. The most important thing? Just start. Even small steps—like posting once a week—can make a difference.
You’ve got this. Whether you hire help, use tools, or do it yourself, your business has a story worth sharing. Keep it simple, stay consistent, and enjoy the process.
