Standing Out in Your Community with Social Media
Running a small business in your local area means you already have something big companies don’t—a real connection to the people around you. Social media gives you a way to turn that local advantage into more customers walking through your door. Here’s how to make it work for you.
Start by Being Easy to Find
When someone nearby searches for what you offer, they should find you—not a chain store three towns over. Make sure your social media profiles clearly say:
- Your exact location
- Your hours
- The specific areas you serve
- A link to your website or contact info
Use simple phrases people might search for, like “best coffee in [your town]” or “plumber near me” in your profile descriptions.
Show What Makes You Different
People choose local businesses because they want something personal. Share:
- Photos of your actual products (not stock images)
- Short videos of you or your team at work
- Stories about customers from your area
- Updates about local events you’re part of
This builds trust—when people recognize your face or your shop, they’re more likely to choose you.
Talk to Your Neighbors
Social media works best when it’s a two-way conversation. Try these simple steps:
- Respond to every comment or question, even just with a “Thanks!”
- Share posts from other local businesses you like
- Ask easy questions like “What’s your favorite summer treat?” to get people talking
This makes your page feel friendly and active, which keeps people coming back.
Share Specials Just for Locals
Give people a reason to visit you instead of ordering online. Try posts like:
- “Mention this post for 10% off your next visit”
- “Friday only: free add-on for our regulars”
- “Bring in a school fundraiser flyer and we’ll donate 15%”
These work especially well when you pair them with photos of happy customers using the offer.
Keep It Simple and Consistent
You don’t need fancy equipment or hours of time. Just pick one or two things that feel easy:
- Post the same day each week (like every Tuesday morning)
- Set aside 10 minutes daily to reply to messages
- Have a staff member snap a phone photo during the day
Small, regular efforts add up over time.
You’ve Got This
What makes your business special is already there—you just need to show it. Start with one small step this week, whether it’s updating your profile or sharing a quick photo. Your community wants to support you, and social media helps them find you.
