How small businesses can maintain consistency using the OBA framework

How to Keep Your Social Media Simple and Consistent

Running a small business is busy enough without worrying about what to post on social media every day. Many business owners start strong but struggle to keep up over time. The good news? You don’t need fancy strategies or complicated plans. A simple framework can help you stay consistent without the stress.

Why Consistency Matters

Posting regularly helps people remember your business. Think of it like a friendly neighbor who waves hello every morning—you start to recognize and trust them. When you show up often with helpful, interesting, or fun posts, customers begin to see you as reliable. The key is to make it easy on yourself by using a clear structure.

The OBA Framework: A Simple Way to Stay on Track

OBA stands for Offer, Behind-the-Scenes, and Authority. These three types of posts keep your content balanced and engaging without overthinking it. Here’s how it works:

• Offer: Share what you sell. This could be a special deal, a popular service, or a product customers love.
• Behind-the-Scenes: Show the real people and work behind your business. Customers connect with stories, not just sales.
• Authority: Give tips or insights related to what you do. This builds trust and shows you know your stuff.

Rotating through these three types keeps your content fresh while making sure you cover the basics.

How to Use OBA Without Overwhelm

You don’t need to post every day to be effective. Start small:

1. Pick 2-3 days a week to post.
2. Alternate between Offer, Behind-the-Scenes, and Authority posts.
3. Keep it short—a photo with a sentence or two is often enough.

For example, a coffee shop might post:

• Offer: “Stop by this Friday for half-priced lattes from 2-4 PM!”
• Behind-the-Scenes: A quick video of the team roasting new beans.
• Authority: “Did you know lighter roasts have more caffeine? Try our new blend!”

Simple, right? No need for perfect posts—just real, regular updates.

Tips to Make It Even Easier

Here are a few ways to stay consistent without spending hours on social media:

• Batch your posts: Set aside 30 minutes once a week to write a few at once.
• Use your phone: Snap photos during the day—your customers like seeing real moments.
• Repurpose content: Turn a customer question into an Authority post or reuse past posts with small updates.

Remember, people follow small businesses for the personality, not polished ads. Imperfect but consistent posts work better than sporadic “perfect” ones.

You’ve Got This

Social media doesn’t have to be complicated. With the OBA framework, you’ll always have an idea of what to post next—no guesswork needed. Start small, keep it real, and trust that showing up regularly makes a difference. Your business is worth sharing, and your customers will notice when you do.