Social Media Doesn’t Have to Be Complicated
Running a business by yourself means wearing all the hats—customer service, sales, admin, and yes, social media too. It’s easy to feel stuck between posting too much, posting too little, or just not knowing what to post at all. The good news? You don’t need a complicated strategy. A simple framework can help you stay consistent without the stress.
A Simple Way to Plan Your Posts
Think of your social media like a conversation with your customers. You want to share three key things:
- What you sell (your offers)
- What happens behind the scenes (the real work and people)
- Why they should trust you (your knowledge and experience)
Rotating between these three keeps your content balanced, interesting, and effective—without overthinking it.
1. Share What You Sell (Offers)
This is the simplest part. Tell people what you do and how it helps them. You don’t need fancy graphics or a hard sell. Just be clear.
Examples:
- A hair stylist posting: “New client spots open this week—book now for summer-ready hair!”
- A bakery sharing: “Fresh sourdough loaves baked daily. Stop by before noon for the best selection.”
Tip: If you feel like you’re posting too much about your offers, remember—people follow you because they’re interested in what you do. They want to know how to buy from you.
2. Show What Happens Behind the Scenes (BTS)
People connect with people, not just products. Showing the real, unpolished side of your business builds trust and makes you more relatable.
Examples:
- A plumber posting a quick video of a tricky repair job with a caption like, “This took three hours, but the customer’s smile made it worth it.”
- A florist sharing a messy worktable with the caption, “Friday mornings = chaos before the wedding bouquets are done!”
Tip: You don’t need perfect lighting or a script. A quick phone photo or 15-second clip is enough.
3. Build Trust by Sharing Your Knowledge (Authority)
You’re good at what you do—let people see that. Share tips, answer common questions, or explain why you do things a certain way.
Examples:
- A personal trainer posting: “Why stretching after a workout matters (and how to do it right).”
- A mechanic sharing: “One easy thing you can do to make your car last longer.”
Tip: You don’t have to be the world’s top expert. Just share what you know—it’s more than your customers do.
How to Put It All Together
Instead of stressing over daily posts, try this:
- Pick one topic from each category (Offers, BTS, Authority).
- Write or film three simple posts—one for each.
- Space them out over the week.
That’s it. No fancy tools, no guessing games. Just three types of posts, repeated in a cycle.
Keep It Easy and Consistent
Social media works best when you show up regularly, not when you post perfectly. If you can share something once or twice a week, that’s enough to start. The more you use this simple framework, the easier it gets.
You’ve got this. Your business is already doing great things—now it’s just about sharing them in a way that feels manageable.
