Why Your Way of Doing Things Matters
People don’t just buy products or services—they buy the way you solve their problems. Your approach, your process, and the little details that make your work special are what set you apart. That’s why sharing your unique method is one of the best ways to show why customers should choose you.
What Makes Your Method Unique?
Think about the way you do your work. Maybe you have a special step in your process, a tool you swear by, or a philosophy that guides how you serve customers. These details might feel obvious to you, but they’re interesting and valuable to potential customers.
For example:
- A hair stylist who uses a specific technique to make color last longer.
- A landscaper who plans gardens to need less water.
- A baker who lets dough rest longer for better texture.
These aren’t just random facts—they’re proof of your expertise.
How to Share Your Method Without Overcomplicating It
You don’t need to write a manual or give away trade secrets. Instead, focus on small, meaningful insights that show how you think and work. Here’s how:
- Pick one thing at a time. Don’t try to explain everything at once. Choose one part of your process that makes a difference.
- Explain why it matters. How does this step help your customers? What problem does it solve?
- Keep it simple. Use everyday language, like you’re telling a friend how you do things.
Where to Share These Posts
Social media makes it easy to show your method in action. Try:
- A short video of you doing a key step in your process.
- A before-and-after photo with a caption explaining how you got those results.
- A simple graphic with a tip related to your work.
You don’t need fancy equipment—just your phone and a willingness to share.
Why This Builds Trust
When you show how you work, you’re not just selling—you’re teaching. People start to see you as the person who knows what they’re doing. They remember you when they need help because you’ve already shown them what you can do.
This isn’t about bragging. It’s about letting your expertise speak for itself.
Getting Started
Try this today: Think of one thing you do differently in your business. Write down how it helps your customers. Then, share that thought in a post—just a sentence or two is enough.
You’ve worked hard to develop your skills and your way of doing things. Let people see what makes you the right choice for them.
