Finding the Right Balance With Behind-the-Scenes Content
Sharing glimpses of your work life can help customers connect with your business, but it’s easy to feel unsure about how much is too much. You want to be open without oversharing, personal without losing professionalism. Here’s how to find that sweet spot.
Decide What Feels Comfortable
Before posting, ask yourself: Would I share this with a customer in person? If it feels too private for a face-to-face conversation, it might not belong online. Stick to moments that show your work process, team culture, or small victories—things that feel natural to talk about.
For example:
- A quick video of your team packing orders
- A photo of your workspace with a funny “organized chaos” caption
- A story about a lesson learned from a recent project
Keep Some Things Just for You
Not every moment needs to be shared. Some parts of running a business—like stressful days, personal challenges, or private client details—are better kept offline. Setting these boundaries early helps you stay authentic without feeling exposed.
Try this simple rule: If sharing something would make you or someone else uncomfortable later, skip it. Your followers will still get to know you through the everyday moments you do choose to show.
Protect Your Team’s Privacy Too
If you work with others, check in before posting about them. Some people love being on camera, others prefer staying behind the scenes. A quick “Mind if I share this?” goes a long way in keeping everyone comfortable.
How Often to Share
You don’t need to document everything. Start with 1-2 behind-the-scenes posts per week—enough to feel personal, not so much that it becomes a chore. Quality matters more than quantity here.
What Works Best
The most engaging behind-the-scenes content usually shows one of these:
- The human side of your business (like celebrating a team member’s birthday)
- How your product or service comes together (from raw materials to finished work)
- Small, relatable struggles (like a coffee spill on important paperwork)
These moments help people see your business as real and trustworthy, which makes them more likely to support you.
When in Doubt, Keep It Light
Social media works best when it feels like a friendly conversation. Save heavy topics for appropriate settings, and keep your posts upbeat. A simple, positive approach keeps customers engaged without crossing personal lines.
You’re doing great by even thinking about this balance. The fact that you care about sharing thoughtfully means you’re already on the right track. Keep showing the real you—within whatever boundaries feel right for your business.
