Get More From Your Content Without Extra Work
Creating fresh posts for social media can feel like a never-ending task. But what if you could take one piece of content—like a photo, video, or idea—and turn it into multiple posts? This saves time while keeping your social media active and engaging. Here’s how to do it.
Start With One Strong Piece of Content
Pick something simple—maybe a photo of your team working, a quick video showing your product, or a customer testimonial. Anything that feels authentic to your business will work. This becomes your starting point for three types of posts:
- One that highlights what you sell (Offer)
- One that shows the people behind your business (Behind-the-Scenes)
- One that builds trust in your expertise (Authority)
Turn It Into an Offer Post
If your original content is a photo of your product, add a short caption explaining why it’s useful. Example:
“Our handmade candles burn cleaner and last longer. Perfect for cozy nights in! Grab yours today.”
If it’s a video of you making something, end with a call to action: “Want one? We’re taking orders this week!”
Turn It Into a Behind-the-Scenes Post
Use the same content but focus on the story behind it. For example:
If you shared a product photo earlier, now post a quick video of how it’s made. Or if you already filmed the process, share a fun moment—like your team laughing over a small mistake.
Caption idea: “This is Jake, our candle-maker. He tests every batch himself to make sure the scent is just right. (Yes, our workshop always smells amazing!)”
Turn It Into an Authority Post
Now, use the content to show your knowledge. Take that same product or process and explain why it matters.
Example for the candle business:
“Most candles use paraffin wax, which releases toxins when burned. We use 100% soy wax—cleaner for your home and better for the planet.”
This builds trust without sounding pushy.
Real-Life Example: A Coffee Shop Owner
Let’s say a café owner films a 30-second video of their morning brew process. Here’s how they could repurpose it:
- Offer: Post the video with: “Our small-batch espresso is ready! Come try today’s special blend.”
- Behind-the-Scenes: Share a close-up of the barista’s hands working with the caption: “Meet Maria—she’s been perfecting her latte art for 8 years.”
- Authority: Use a still from the video and explain: “We grind beans fresh for each drink because pre-ground coffee loses flavor fast. That’s why ours tastes better.”
Tips to Make It Easier
- Batch your posts. When you create one piece of content, write all three captions at once.
- Space them out. Post them over a week or two so it doesn’t feel repetitive.
- Small tweaks work. You don’t need all-new photos each time—just change the caption’s focus.
Social media doesn’t have to eat up your time. With this approach, one idea becomes three posts that connect with customers in different ways. Try it this week—you might be surprised by how much you already have to share.
You’ve got this! Every small business has great stories to tell. Now you can share yours without starting from scratch every time.
