Feeling Overwhelmed by Social Media? Try This Simple Approach
Running a business is hard enough without social media adding extra stress. If posting feels like a chore or you’re constantly second-guessing what to share, you’re not alone. Many small business owners feel stretched thin trying to keep up with social media while running their business. The good news? It doesn’t have to be this way.
A Simple Way to Stay Consistent Without the Stress
Instead of trying to post everything at once or guessing what might work, use a straightforward method: the OBA framework. This stands for Offer, Behind-the-Scenes, and Authority. Here’s how it helps:
- Offer: Share what you sell in a helpful way.
- Behind-the-Scenes: Show the real people and work behind your business.
- Authority: Give tips or insights that show your expertise.
By rotating between these three types of posts, you’ll cover what matters most without overthinking it.
Why This Works for Burnout
When social media feels exhausting, it’s often because we’re trying to do too much or worrying about making every post perfect. The OBA framework helps by:
- Giving structure: You always know what kind of post to create next.
- Keeping it real: You don’t have to force fancy content—just share what’s already happening.
- Balancing promotion: Mixing offers with other content keeps your feed from feeling too salesy.
How to Put It Into Practice
Start by planning just a few posts at a time. Here’s an easy way to do it:
- Pick one offer to highlight this week. Maybe it’s your most popular service or a seasonal special.
- Share something real from your workday—a photo of your team, a project in progress, or even a quick video of your workspace.
- Answer a common question your customers ask. This could be a quick tip or a simple how-to.
That’s it! No need to post every day—even a few times a week using this mix will keep your social media active without draining your energy.
What If You Don’t Have Time?
If even this feels like too much, try these shortcuts:
- Batch your posts: Set aside 30 minutes to write a few at once, then schedule them.
- Repurpose content: Turn a customer email into a tip post, or reuse a past photo with a new caption.
- Keep it short: A single sentence and a photo is enough—no need for long captions.
The goal isn’t perfection—it’s showing up consistently in a way that feels manageable.
Remember Why You’re Doing This
Social media works best when it feels like a natural extension of your business, not an extra burden. By focusing on offers, behind-the-scenes moments, and helpful tips, you’ll connect with customers without burning out.
You’ve got this. Start small, keep it simple, and give yourself permission to make social media work for you—not the other way around.
