How to create quick OBA posts when you’re short on time

Quick Social Media Posts When You’re Busy

Running a business means your time is precious. Social media can feel like one more thing on an already full plate. But staying visible doesn’t have to take hours. Here’s how to create simple, effective posts—even when you’re short on time.

Start With What You Already Have

You don’t need fancy setups or perfect lighting. Use photos or videos from your phone—a quick snap of your workspace, a product you’re proud of, or a happy customer. Real and unpolished often works better than staged and perfect.

• Take a photo of today’s work in progress
• Record a 10-second clip showing how you serve customers
• Share a screenshot of a nice message from a client

Three Easy Post Ideas

Stick to these simple categories to keep things fast and focused:

1. Offer: Show what you sell. Example: “This week’s special—20% off haircuts for new clients. Book now!”
2. Behind-the-Scenes: Show people who you are. Example: “Just finished setting up for tonight’s event—can’t wait to see everyone!”
3. Authority: Share something helpful. Example: “Quick tip: Change your furnace filter every 3 months to save on energy bills.”

The Two-Minute Post Method

When time is tight, try this:

• Pick one category (Offer, Behind-the-Scenes, or Authority)
• Write one sentence about it
• Add one photo or video (no editing needed)
• Post it and move on with your day

Example Offer post: “We have three open spots for lawn care this week. Call us at 555-1234 to claim yours.” Done in 60 seconds.

Save Time With These Tricks

• Keep a folder on your phone with ready-to-use photos
• Write five post ideas when you have time, use them when you don’t
• Set aside 10 minutes on Monday to schedule a few posts for the week

It Doesn’t Have to Be Perfect

Many business owners hesitate to post because they worry it’s not good enough. But showing up consistently with simple, genuine content works better than posting rarely with “perfect” posts. Your customers just want to see you’re open, active, and ready to help them.

Keep it simple. Keep it real. Keep showing up. You’ve got this.