Stuck on What to Post? Try This Simple Method
We’ve all been there—staring at a blank screen, trying to figure out what to post next for your business. It’s frustrating, especially when you know social media can help bring in customers, but the ideas just aren’t flowing. The good news? There’s a simple way to break through that block.
Why Social Media Feels Hard Sometimes
Coming up with posts can feel overwhelming because there are so many options. Should you talk about your products? Share a personal story? Give tips? Without a clear plan, it’s easy to freeze up. That’s where a simple structure helps.
The Easy Framework: OBA
Instead of guessing what to post, try using three basic categories:
- Offers – What you sell or special deals
- Behind-the-Scenes – What happens in your business day-to-day
- Authority – Helpful tips that show your expertise
Rotating through these three types keeps your content fresh and takes the pressure off coming up with something completely new each time.
How to Use It When You’re Stuck
Next time you’re stuck, pick one category and brainstorm a few ideas:
1. Offers
These are the easiest—just talk about what you do!
- Show a popular product with a quick story (why customers love it)
- Share a limited-time discount
- Explain how your service solves a common problem
2. Behind-the-Scenes
People connect with real stories. Try:
- A photo of your workspace with a funny or interesting detail
- A quick video showing how you make or prepare something
- A story about why you started your business
3. Authority
Share something useful related to what you do:
- Answer a question customers often ask
- Give a simple tip (like how to care for a product you sell)
- Share a common mistake people make in your industry
Keep It Simple
You don’t need perfect posts—just consistent ones. A short caption with a photo works. A quick video shot on your phone is fine. The goal is to stay visible and keep connecting with people.
What to Do Right Now
If you’re stuck today:
- Pick one category (Offers, Behind-the-Scenes, or Authority)
- Write down 3-5 quick ideas—don’t overthink it
- Choose one and post it
That’s it! You’ll build momentum, and ideas will start coming more easily.
Social media doesn’t have to be stressful. With this simple method, you’ll always have a direction—and that blank screen won’t feel so intimidating anymore. You’ve got this!
