Feeling Nervous on Camera? You’re Not Alone
Many business owners freeze up when it’s time to record a video or take photos for social media. That’s completely normal. The good news? You can get comfortable showing the real, human side of your business without feeling awkward. Here’s how.
Start Small and Simple
You don’t need to film a perfect speech right away. Try these easier options first:
- Take photos of your workspace, tools, or products instead of yourself
- Record short clips (5-10 seconds) showing simple tasks like organizing or preparing orders
- Use your phone’s rear camera to film your hands working rather than your face
These small steps help you get used to being on camera without pressure.
Prepare Just Enough (But Not Too Much)
Some preparation helps, but overthinking makes nerves worse. Try this:
- Write down 1-2 main points you want to share
- Practice saying them out loud once or twice
- Record in short takes rather than one long perfect video
Remember – people connect with real moments, not polished performances.
Make It About Your Customers
Shift focus away from yourself by thinking:
- “Who needs to see this information?”
- “How does this help someone?”
- “What would I want to know if I were my customer?”
This turns nervous energy into helpful energy.
Try These Confidence Boosters
Simple tricks can make filming easier:
- Stand up straight – it actually helps you feel more confident
- Smile before you start recording (even if you’re alone)
- Keep a glass of water nearby
- Record when you have natural energy (morning or after a break)
What to Do With “Bad” Takes
Everyone records awkward moments. Instead of deleting them:
- Save funny outtakes – they make great casual posts later
- Notice what went wrong and try one more time
- Remember viewers won’t notice small mistakes like you do
Your Business Will Shine When You Show Up
People connect with real people, not perfect presentations. Every time you share a glimpse of your workday, you help customers feel like they know you. That trust turns into support for your business.
Give yourself permission to be human on camera. Your customers will appreciate seeing the real you behind your business.
