How to optimize your website for AI crawling and LLM discoverability

Making Your Website Work Smarter for You

You’ve put time and care into your website, making sure it looks good and tells people what you do. But did you know there’s another way to help more people find you? New tools like AI and chatbots are changing how people search for businesses. Here’s how to make sure your website is ready.

Why This Matters for Your Business

When someone asks a chatbot or voice assistant for recommendations, you want your business to come up. These tools pull information from websites, so the clearer yours is, the better chance you have of being suggested.

Simple Steps to Help AI Understand Your Site

You don’t need to be tech-savvy to make these changes. Here’s what works:

• Use plain language. Write like you’re explaining your business to a neighbor. Avoid fancy terms that might confuse.
• Answer common questions. Include basic info like your hours, location, and what makes you different right on your homepage.
• Keep important details updated. Make sure your contact info and services listed are current.

How This Fits With What You Already Share

Think about what you post on social media—your offers, glimpses of your workday, or tips showing your expertise. Your website should reflect these same things clearly:

• Offers: State what you sell or provide in simple terms.
• Behind-the-scenes: Share photos or stories that show your business’s personality.
• Authority: Include customer testimonials or examples of your work.

Small Changes, Big Difference

You don’t need to overhaul your site. Try these quick fixes:

1. Add a short “About Us” section in everyday language.
2. Include a list of services with brief descriptions.
3. Make sure your contact page is easy to find.

These updates help both customers and AI tools get what you do quickly.

Looking Ahead

More people will use chat-based search. By making your website clear and helpful now, you’re setting up your business to be found in new ways.

You’re already doing the work—this is just about presenting it in the most useful way possible. Keep it simple, keep it real, and you’ll be in great shape.