How to implement an OBA social media framework quickly

How to implement an OBA social media framework quickly

A Simple Way to Organize Your Social Media Posts

Running a business is busy enough without worrying about what to post on social media. Many local business owners feel stuck, posting randomly or not at all because it feels too complicated. But there’s an easy way to structure your posts so they work for you—without taking up too much time.

What Is the OBA Framework?

OBA stands for Offer, Behind-the-Scenes, and Authority. It’s a simple way to plan your posts so they attract customers, build trust, and show what makes your business special. Here’s what each part means:

  • Offer: Posts that highlight what you sell, like a special deal, a popular product, or a service you provide.
  • Behind-the-Scenes: Posts that show the people and work behind your business—like your team, your process, or a day in your shop.
  • Authority: Posts that show your expertise, like tips, answers to common questions, or examples of your work.

How to Start Using OBA Right Away

You don’t need a complicated plan. Just follow these steps to get started quickly:

  1. Pick a Posting Schedule: Start small—even 3 posts a week is fine. For example, post on Monday, Wednesday, and Friday.
  2. Assign a Theme to Each Day: Use one day for an Offer, one for Behind-the-Scenes, and one for Authority. For example:
    • Monday: Offer (share a discount or best-selling product)
    • Wednesday: Behind-the-Scenes (show your team or workspace)
    • Friday: Authority (answer a customer question or share a tip)
  3. Keep It Simple: Each post can be short—a photo with a few sentences is enough. No need for long captions or fancy videos.
  4. Batch Your Content: Spend 30 minutes once a week writing your posts and scheduling them. This saves time and keeps you consistent.

Examples of OBA Posts for Different Businesses

Here’s how this might look for a few types of businesses:

For a Hair Salon:

  • Offer: “Book a haircut this week and get a free deep-conditioning treatment!”
  • Behind-the-Scenes: A quick video of your stylist setting up for the day.
  • Authority: “Here’s how often you should trim your hair to keep it healthy.”

For a Coffee Shop:

  • Offer: “Try our new seasonal latte—half price this Tuesday!”
  • Behind-the-Scenes: A photo of your barista making a drink with a caption about their favorite part of the job.
  • Authority: “Why our beans are roasted in small batches for the best flavor.”

Why This Works

This approach keeps your social media balanced. Instead of only posting sales pitches (which can feel pushy) or only personal posts (which don’t bring in customers), you mix both—plus helpful information that builds trust. Customers get to know you, see what you offer, and learn why they should choose you.

What If You Miss a Day?

Don’t stress. Social media doesn’t have to be perfect. If you skip a post, just pick up with the next one. The goal is to keep moving forward, not to be flawless.

Final Thought

You don’t need to overthink social media. With this simple structure, you’ll always have an idea of what to post—and your posts will work harder for your business. Start small, stay consistent, and watch how much easier it gets.

You’ve got this!

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