What Are Offer, Behind-the-Scenes, and Authority Posts?
Running a business is hard enough without worrying about what to post on social media. That’s why we break things down into three simple types of posts: Offers, Behind-the-Scenes, and Authority. Each one serves a different purpose, and together, they help you connect with customers naturally.
1. Offer Posts: Let People Know What You Sell
An Offer post is exactly what it sounds like—you’re telling people about what you sell. This could be a product, a service, a special deal, or even an event. The key is to make it clear and easy for customers to take the next step.
Examples:
- A bakery posting about their weekend cupcake special.
- A hair salon sharing a discount on summer haircuts.
- A fitness trainer announcing a new group class.
These posts don’t need to be pushy. Just tell people what’s available and how it helps them.
2. Behind-the-Scenes Posts: Show the Real You
People love doing business with people they know and trust. Behind-the-Scenes (BTS) posts give customers a peek at what happens when they’re not looking. This builds connection and makes your business feel more personal.
Examples:
- A coffee shop owner sharing a video of their morning brew routine.
- A plumber posting a funny story about a tricky repair job.
- A boutique owner introducing their newest team member.
These posts don’t have to be perfect—just real. The more human you seem, the more people will want to support you.
3. Authority Posts: Share Your Knowledge
Authority posts show that you know your stuff. Instead of just selling, you’re helping people by answering common questions or giving useful tips. This builds trust and makes customers more likely to choose you.
Examples:
- A dentist explaining how to prevent cavities.
- A landscaper sharing the best plants for shady yards.
- A financial advisor giving quick budgeting tips.
You don’t have to be an expert on everything—just share what you know from experience.
Why These Three Types Work Together
Using all three types keeps your social media balanced. Too many sales posts can feel pushy, while only sharing personal stories might not bring in customers. A mix of Offers, Behind-the-Scenes, and Authority posts keeps things interesting and effective.
Here’s a simple way to think about it:
- Offers bring in sales.
- Behind-the-Scenes builds trust.
- Authority makes you the go-to person in your field.
You don’t need to overthink it. Just post a variety, and your social media will feel natural and engaging.
Getting Started Is Easier Than You Think
If you’re new to this, start by planning a few posts for each category. You don’t need fancy graphics or perfect captions—just be clear and genuine. Over time, you’ll see what works best for your business.
You’ve got this. Social media doesn’t have to be stressful. Just keep it simple, stay consistent, and let your business shine.
