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A Simple Way to Plan Your Social Media Content
If you run a local business, social media can feel confusing or time-consuming. You might wonder what to post, how often to post, or whether your efforts are making a difference. The OBA framework is here to help. It’s a straightforward way to organize your social media content so it works for your business without taking up too much of your time.
What Is the OBA Framework?
OBA stands for Offer, Behind-the-Scenes, and Authority. These are the three types of posts that make up a balanced social media strategy. Instead of guessing what to share next, you can rotate between these three categories to keep your content fresh and effective.
1. Offer Posts: What You Sell
An Offer post is simply letting people know what you provide. It could be:
- A product or service you sell
- A special deal or discount
- An upcoming event or class
- A way to book or contact you
These posts help turn followers into customers. They’re direct but should still feel friendly and helpful—not pushy.
2. Behind-the-Scenes Posts: Show the Human Side
People connect with people, not just businesses. Behind-the-scenes posts give a glimpse of:
- You or your team at work
- How products are made
- Your workspace or process
- Small, real moments in your day
These posts build trust and make your business feel more relatable. They don’t need to be polished—just authentic.
3. Authority Posts: Share Your Knowledge
Authority posts show that you know your stuff. They could include:
- Quick tips related to your industry
- Answers to common customer questions
- Examples of your work or results
- Thoughts on trends in your field
These posts position you as an expert, so people feel confident choosing your business.
How to Use the OBA Framework
You don’t need a strict schedule, but a simple rotation works well. For example:
- Monday: Offer
- Wednesday: Behind-the-Scenes
- Friday: Authority
Or, if you post less often, you might share one of each per week. The key is balance—mixing promotion with connection and expertise.
Why This Works for Local Businesses
The OBA framework keeps things simple but effective. Instead of stressing over what to post, you have three clear categories to choose from. Over time, this mix:
- Helps people discover what you offer
- Builds familiarity and trust
- Shows why you’re the right choice
Best of all, it doesn’t require fancy strategies—just consistency in showing up as your business’s real, knowledgeable self.
Give it a try this week. Pick one post for each category, and see how it feels. You’ve got this!
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This post avoids jargon, keeps explanations simple, and directly addresses the OBA framework while tying it back to practical use for local business owners. The closing is encouraging and action-oriented. Let me know if you’d like any adjustments!
