Marketing Doesn’t Have to Be Complicated
If the idea of marketing makes you sigh or feel stressed, you’re not alone. Many small business owners struggle with it—not because they don’t care, but because it feels like one more thing on an already full plate. The good news? There’s a simple way to approach it without the headache.
A Clear Structure Makes All the Difference
Think of marketing like cooking. If you have a recipe to follow, you don’t have to guess what comes next. The OBA framework works the same way—it gives you three straightforward categories to focus on:
- Offers: What you sell or the services you provide.
- Behind-the-Scenes: The real people and work that make your business run.
- Authority: Showing your expertise in a way that builds trust.
Instead of staring at a blank screen wondering what to post, you can pick one of these three areas and keep it simple.
Offers: Just Talk About What You Do
This is the easiest place to start. You don’t need fancy words—just share what you offer in a way that makes sense to your customers. For example:
- A bakery posts about their weekend special: “Fresh cinnamon rolls every Saturday morning!”
- A plumber shares: “Frozen pipes? We can help—call us today.”
No need to overthink it. Just tell people what you do and how it helps them.
Behind-the-Scenes: Let People See the Real You
People connect with people, not logos. Showing the human side of your business builds trust and makes you more relatable. Try:
- A quick video of your team preparing orders.
- A photo of your workspace with a caption about why you love what you do.
- A funny moment from the day—like a misplaced tool or a happy customer.
This doesn’t have to be polished. Authenticity matters more than perfection.
Authority: Share What You Know
You’re good at what you do—so let people see that. You don’t have to sound like a professor, just share tips or insights naturally. For example:
- A hair stylist posts: “Quick tip—if your hair feels dry, try this conditioner trick.”
- A landscaper shares: “This is the best time to plant shrubs for healthy growth.”
Small, helpful pieces of advice show you know your stuff without being pushy.
How This Simplifies Things
Instead of stressing over what to post, just ask yourself:
- Have I shared my offers lately?
- Have I shown the real people behind my business?
- Have I given a useful tip or insight?
Rotate through these three areas, and you’ll cover all the basics without feeling lost.
You Don’t Have to Love Marketing to Do It Well
The best part? You don’t need to be a marketing expert. You just need to show up as yourself and share what matters. Keep it simple, stay consistent, and trust that your audience will appreciate the real you.
You’ve got this—one small post at a time.
