Your First Week with the OBA Framework
Starting something new can feel overwhelming, especially when it comes to social media. But the OBA framework makes it simple by breaking your content into three easy categories: Offers (what you sell), Behind-the-Scenes (the real people and work behind your business), and Authority (showing your expertise). Here’s how to get started in your first week.
Day 1: Introduce Your Business
Begin with a simple post about what your business does. This is a great way to ease into the framework. You could:
- Share a photo of your workspace or product with a short caption explaining what you do.
- Post a quick video saying hello and telling people how you help customers.
- Write a few sentences about why you started your business.
This falls under Behind-the-Scenes—it lets people see the person behind the business.
Day 2: Share an Offer
Next, highlight something you sell or a service you provide. Keep it simple:
- Show a product with a brief description and price.
- Mention a service and explain how it helps customers.
- If you have a special deal, share it here.
This is your Offer content. It doesn’t need to be fancy—just clear and helpful.
Day 3: Show Your Expertise
Now, share something that shows you know your stuff. This could be:
- A tip related to your industry.
- A common problem you solve for customers.
- A short how-to related to your work.
This is Authority content. It builds trust by showing you’re experienced.
Day 4: Behind-the-Scenes Again
People love seeing the real side of businesses. For this post:
- Share a photo of you working.
- Tell a quick story about a recent project.
- Show a fun or interesting part of your day.
This keeps your content personal and relatable.
Day 5: Another Offer
Highlight a different product or service from what you shared on Day 2. Try:
- A before-and-after if you provide a service.
- A customer testimonial about your product.
- A simple explanation of why this offer matters.
Day 6: Answer a Common Question
Think about what customers often ask you. Create a post that answers that question. This could be:
- A text post with a straightforward answer.
- A short video explaining the topic.
- A graphic with key points.
This is more Authority content—it shows you’re a reliable source of information.
Day 7: Wrap Up the Week
End your first week with something light and engaging:
- Ask followers what they’d like to see from you.
- Share a favorite moment from the week.
- Post a fun fact about your business.
This keeps the conversation going and makes your page feel welcoming.
Why This Works
This plan gives you a balanced mix of content without feeling repetitive. You’re showing what you sell, letting people get to know you, and proving you’re good at what you do—all in just seven simple posts.
Remember, you don’t need perfection. Just start where you are, keep it real, and keep showing up. You’ve got this!
