Making Social Media Simple with a Clear Plan
Running a small business is busy enough without stressing over social media. You know it’s important, but figuring out what to post—and when—can feel overwhelming. That’s why we built Glow Social around a simple, effective way to plan your content: the OBA framework.
What Is the OBA Framework?
OBA stands for Offers, Behind-the-Scenes, and Authority. These three types of posts work together to help you connect with customers and grow your business—without overcomplicating things.
- Offers: Posts that highlight what you sell or the services you provide.
- Behind-the-Scenes: Posts that show the people and personality behind your business.
- Authority: Posts that demonstrate your expertise and build trust.
Instead of scrambling for ideas, this framework gives you a balanced approach that keeps your social media engaging and effective.
Why Balance Matters
Posting only promotions can feel pushy, while posting only personal content might not help customers understand what you offer. The OBA framework helps you mix things up in a way that feels natural and keeps people interested.
Here’s how Glow Social makes balancing these posts easy:
- Offers (What You Sell): These posts let people know how you can help them. Instead of hard-selling, focus on the benefits—what problem does your product or service solve?
- Behind-the-Scenes (The Human Side): People connect with people, not just businesses. Share glimpses of your team, your workspace, or even a funny moment from your day.
- Authority (Your Expertise): Show why customers should trust you. Answer common questions, share quick tips, or explain something about your industry in simple terms.
How Glow Social Helps You Stay Consistent
Consistency is key in social media, but that doesn’t mean posting every day. It means posting regularly with content that makes sense for your business. Glow Social helps by:
- Guiding you on what type of post to share next.
- Making it easy to schedule content in advance.
- Keeping your mix of Offers, Behind-the-Scenes, and Authority posts balanced.
You don’t need to post constantly—just consistently. Even a few well-planned posts each week can make a big difference.
Getting Started with the OBA Framework
If you’re new to this approach, here’s a simple way to begin:
- Look at your last few weeks of posts. Are they mostly promotions? Personal updates? A mix?
- Pick one type of post (Offers, Behind-the-Scenes, or Authority) you haven’t shared much of lately.
- Plan one post in that category for this week.
Small steps like this help you build a habit without feeling overwhelmed.
Final Thought
Social media doesn’t have to be complicated. With a clear plan and a tool like Glow Social, you can post with confidence—knowing you’re sharing content that works for your business and connects with your customers. Start small, stay consistent, and watch your efforts pay off.
