A Simple Way to Handle Social Media in Just 10 Minutes a Week
Running a small business means wearing many hats, and social media often feels like one more thing on an already long to-do list. But what if you could keep your social media active and engaging with just 10 minutes of work each week? It’s possible with a simple method called the OBA framework—Offers, Behind-the-Scenes, and Authority.
What Is the OBA Framework?
The OBA framework helps you post consistently without spending hours planning. Here’s how it works:
- Offers: Share what you sell—your products, services, or special deals.
- Behind-the-Scenes: Show the real people and work that make your business unique.
- Authority: Give tips or insights that show you know your industry.
By rotating these three types of posts, you keep your content balanced and interesting.
How to Plan a Week’s Worth of Posts in 10 Minutes
Here’s a step-by-step way to set up your posts quickly:
- Pick a day and time. Choose one day a week (like Monday morning) to schedule your posts.
- Write down one of each type. Jot down a quick idea for an Offer, a Behind-the-Scenes moment, and an Authority post.
- Keep it simple. You don’t need perfect captions—just a photo and a few words work fine.
- Schedule or save drafts. Use your phone to schedule posts ahead of time or save them as drafts to post later.
Examples of Quick Posts
Not sure what to post? Here are easy ideas for each type:
- Offer: A picture of your best-selling product with the price and a short note like, “Back in stock—grab yours today!”
- Behind-the-Scenes: A quick video of you packing orders or setting up for the day with a caption like, “Getting ready for a busy Monday!”
- Authority: A tip related to your business, like “Did you know? Changing your air filter every 3 months keeps your HVAC running smoothly.”
Why This Works for Busy Business Owners
This method takes the guesswork out of social media. Instead of staring at a blank screen trying to think of something to post, you already have a plan. And because you’re mixing promotions with personal and helpful content, your page stays engaging without feeling like one big ad.
Give It a Try This Week
Set a timer for 10 minutes and plan three posts using the OBA method. Once you get the hang of it, you’ll see how little time it takes to keep your social media active. The best part? You don’t have to be perfect—just consistent.
You’ve got this! Small steps make a big difference over time.
