Keeping It Real While Using the OBA Framework
Social media works best when it feels human. But when you’re following a structure like Offers, Behind-the-Scenes, and Authority (OBA), it’s easy to worry about sounding too scripted. The good news? You can stick to the framework and still let your true personality shine through. Here’s how.
Why Authenticity Matters
People connect with people, not sales pitches. Even when you’re promoting what you do, showing the real you makes customers trust you more. The OBA framework isn’t about being perfect—it’s about being consistent and genuine while giving your audience what they need.
Offers That Feel Natural
When sharing what you sell:
- Talk about it like you would to a friend. Instead of formal descriptions, explain why someone would want it.
- Share stories of how it helped past customers. Real examples make offers feel more personal.
- Use your normal voice. If you wouldn’t say “exclusive opportunity” in real life, don’t say it online.
Behind-the-Scenes That Show the Real You
This is where your personality gets to come through most. Try:
- Quick phone videos instead of polished clips. Imperfections make you relatable.
- Sharing small moments—your workspace, how you prepare for the day, even mistakes you’ve fixed.
- Letting your team appear if you have one. Different faces and voices add variety.
Building Authority Without Sounding Stiff
When showing what you know:
- Explain things simply, like you’re helping someone who knows nothing about your field.
- Admit when something is tricky—it makes your expertise more believable.
- Share lessons from your own experience, not just textbook answers.
Practical Ways to Stay Genuine
Here are simple habits to keep your content feeling authentic:
- Write captions how you speak, then edit lightly. Don’t over-polish your natural voice away.
- Batch create content, but leave room for spontaneous posts when something interesting happens.
- Check in with yourself: Would I say this to a customer in person? If not, rephrase it.
What to Do If It Feels Forced
If following the framework starts making your content feel unnatural:
- Take a break from planning and share something unscripted.
- Ask a customer or employee what they’d want to see from you.
- Remember that some posts can mix categories—a behind-the-scenes clip can also show expertise.
The OBA framework works because it’s flexible. Use it as a guide, not a rulebook. Your business is unique, and your social media should reflect that. Keep showing up as yourself, and the right customers will notice.
You’ve got this—one real post at a time.
