Let Your Customers Know What You’re Offering
When you have something new to sell or a special deal running, your customers need to know about it. That’s where offer posts come in. These simple social media updates help people see what you’re selling right now. They work well for local businesses because they let you quickly share what’s available in your shop, restaurant, or service area.
What Makes a Good Offer Post
An effective offer post does three things well:
- Clearly shows what you’re selling
- Explains why it’s worth buying
- Tells people how to get it
Keep it simple. You don’t need fancy words or complicated explanations. Just tell people what you’ve got and why they might want it.
Types of Offers That Work
Here are some examples of offers local businesses can share:
- New products or services you just started offering
- Seasonal items (holiday specials, summer products, etc.)
- Limited-time discounts or promotions
- Package deals (like “buy one get one” or bundled services)
- Events or classes you’re hosting
How to Write Your Post
Start with a clear photo or video of what you’re offering. If it’s a product, show it being used. If it’s a service, show the results or happy customers.
For the text part:
- Name what you’re offering
- Say who it’s for (“perfect for busy parents,” “great for small offices”)
- Give the price if possible
- Explain how to get it (call, visit, click a link)
Example for a bakery: “Fresh apple pies just came out of the oven! Perfect for after-school snacks or weekend desserts. $15 each. Stop by before 5pm today – they’re going fast!”
When and How Often to Post
Share your offer when your customers are most likely to see it. For many businesses, this means weekday mornings or lunchtimes. Try posting about the same offer 2-3 times over a week, changing up the photo or wording slightly each time.
Remember that people scroll quickly. They might not see your first post, so repeating helps. Just don’t post the exact same thing too many times in a row.
Making It Easy for Customers
The easier you make it for people to buy, the better your offer posts will work. Include:
- Your business hours
- Location or service area
- Phone number or website
- Any special instructions (like “call ahead for large orders”)
If you take orders online, add a link. If people need to visit in person, say where you’re located.
Why This Works for Local Businesses
Offer posts are especially good for local shops and services because:
- People nearby can act right away
- You’re helping solve immediate needs in your community
- Customers feel good supporting neighborhood businesses
When someone sees your post about fresh bread at 9am, they might stop by on their lunch break. That’s the power of local offers.
Keep It Going
Try making offer posts a regular habit. Even if you don’t have a special deal, you can always post about your standard products or services. Just pick one thing to highlight each time.
You’ve got great things to offer your community. Now go tell them about it! Your next happy customer is waiting to see what you’ve got.
