Are Your Offer Posts Missing the Mark?
If you run a local business, you probably post about your products or services online. But are those posts actually getting people to take action? Many small businesses make the same few mistakes when sharing offers—and fixing them can make a big difference.
Mistake #1: Not Making It Clear What You’re Selling
It sounds obvious, but many posts don’t actually say what’s for sale. A photo of a beautiful cake with just “Happy Friday!” won’t bring in orders. People need to know what you’re offering, how much it costs, and how to get it.
Fix: Start with a simple sentence like, “Our custom birthday cakes start at $35. Order by Friday for weekend pickup!” Include price, what’s included, and next steps.
Mistake #2: Hiding the Benefit
Listing features (“Our lawn service includes mowing, edging, and trimming”) isn’t as compelling as explaining the benefit (“Save your weekends—we’ll keep your yard perfect so you don’t have to”).
Fix: Ask yourself: “Why would someone care about this?” Then lead with that answer. For example, “Tired of tangled hair? Our detangling treatment saves you time and stress in just 30 minutes.”
Mistake #3: Making It Hard to Respond
“Call us or stop by!” is too vague. Busy people won’t take extra steps to figure out how to buy.
Fix: Give one clear action:
- “Tap ‘Message’ to book your free consultation.”
- “Click the link in our bio to order online.”
- “Comment ‘DETAILS’ and we’ll send you pricing.”
Mistake #4: Posting Once and Hoping
One post about your summer special won’t reach everyone. People miss posts, forget, or need to see things multiple times before acting.
Fix: Share the same offer a few different ways:
- A photo of the product with a quick price
- A short video showing it in use
- A customer testimonial about why they loved it
Space these out over a week or two—not all at once.
Mistake #5: Sounding Like Everyone Else
“Quality service at great prices!” could be from any business. Generic phrases don’t make you stand out.
Fix: Use your real voice. Try:
- “We geek out over perfect tile cuts—let us handle your bathroom remodel.”
- “Our muffins are made fresh at 4am because sleepy people deserve good breakfasts.”
Putting It All Together
A strong offer post has three parts:
- What it is: Clearly name the product/service and price.
- Why it matters: Explain how it makes the customer’s life better.
- What to do next: Give one simple way to respond.
Here’s an example for a pet groomer:
“Summer shed season is here! Our de-shedding treatment ($45) reduces fur on your furniture by up to 80%. Book your slot online at [link]—only 5 appointments left this week.”
Notice how it’s specific, benefit-focused, and easy to act on.
You’ve Got This
Small tweaks to how you present offers can lead to more customers and sales. Try adjusting just one thing in your next post—maybe adding a price or simplifying the call-to-action. Over time, these changes add up.
Your business has something great to offer. Now go help people see that!
