Let People See the Real You
People don’t just buy products or services—they buy from people they like and trust. That’s why showing the human side of your business matters. When customers see the faces, stories, and everyday moments behind your brand, they feel more connected to you. Here’s how to do it in a way that feels natural and doesn’t take much time.
Why Showing Your Business Behind the Scenes Works
Think about your favorite local shop or restaurant. Chances are, you like them not just because of what they sell, but because you know the owner, recognize the staff, or enjoy their personality. That connection makes you choose them over a big, faceless chain. The same goes for your business.
When you share glimpses of your daily work, customers start to see you as more than just a business—you become someone they know and want to support.
Simple Ways to Share Your Story
You don’t need fancy equipment or hours of filming. Just use your phone and snap real moments as they happen. Here are some easy ideas:
- Show your workspace. A quick video walking through your shop, kitchen, or office helps people visualize where the magic happens.
- Introduce your team. Even if it’s just you, let people put a face to the name. A simple “Meet the Maker” post goes a long way.
- Share the process. Whether you’re baking, building, or designing, people love seeing how things are made.
- Celebrate small wins. Did you just finish a big order? Take a photo and share the moment.
- Show a “before and after.” If you’re working on a project, document the progress.
Keep It Real, Not Perfect
You might worry that your space isn’t spotless or that your process isn’t polished enough. But that’s exactly what makes it relatable. People appreciate honesty more than perfection. A messy workbench or a funny blooper can make your business feel more approachable.
How Often Should You Share?
Once a week is a great starting point. Pick one moment from your workday that feels interesting or special, and share it. Over time, you’ll get comfortable noticing these moments naturally.
What to Say in Your Posts
Keep captions simple and conversational, like you’re talking to a friend. Here are some examples:
- “This is where we spend our mornings—coffee is mandatory!”
- “Just finished this custom order—so excited to deliver it tomorrow!”
- “Our team working hard to get your orders ready. Say hi if you recognize anyone!”
Why This Helps Your Business
When people see the effort and care you put into your work, they’re more likely to choose you over competitors. It also makes your business memorable—they’ll remember the story behind your products, not just the products themselves.
Getting Started Today
Try this: at some point today, take a quick photo or video of something you’re doing—whether it’s preparing orders, setting up your space, or even taking a break. Add a short, honest caption and share it. That’s all it takes to start building real connections.
You’ve got a great story to tell, and people want to hear it. The more you share, the more they’ll feel like they know you—and that’s what keeps them coming back.
